For one of the world’s pre-eminent law firms, we reimagined a common workplace occurrence—the corporate timeline. To tell this firm’s story, we connected their past, present, and future in a unique and compelling way for their clients, associates, and prospective associates.
Ten screens were arranged in an atypical composition, offering the first clue that this firm is different from others. Hundreds of photographs, videos, and news clippings were gathered, edited, and stitched together to bring to life the stories of the firm’s founders, important partners, and landmark cases. Aerial city footage was selected from six of the firm’s global office locations to highlight their growth and presence around the world, providing a visual counterpoint to the information-rich stories.
This installation was designed as both a focal point and backdrop within their space. It is a reminder of their storied past while acknowledging their constant evolution, and underscores their continuing emphasis on excellence.
AgencyGenslerClientClifford ChanceServicesBrand, Motion