The reinvention of Crystal City—a neighborhood in the Washington, DC suburb of Arlington, VA—has made it a more appealing place to live, work, and visit. A new brand and identity system captures this spirit of optimism and excitement for a transformation that will be many years in the making. A fresh, modern brand mark is complemented by a crisp black and white palette and pattern library to create an identity system this is energetic, approachable and highly recognizable.
